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LMM-01 La Montre Merci

Text: Anne Bessaguet - Photos: Jérôme Galland - Video: Merci

46'' interview watch in hand with Arthur Gerbi.
“The first affordable watch with cultured references.”

arthur gerbi, ceo of merci
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Why make a watch?

Arthur Gerbi

Because there were no affordable watches with cultured references.

How did you meet Antoine?

Arthur Gerbi

On the Garage Central project.

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What about be-poles?

Arthur Gerbi

They helped us to design the dial. We talked a lot, really a lot. Antoine has the most beautiful watch in the world.

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What’s your relationship with watches?

Arthur Gerbi

It's a passion.

Your first watch?

Arthur Gerbi

A Swatch Grand Prix 1980.

Do you still have it?

Arthur Gerbi

No, but I will buy another.

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How was the passion born?

Arthur Gerbi

My older brother had a watch with a sweeping hand. It made a different noise. It seemed to go faster. As a kid, I was fascinated. For me, it was an object of grown-ups.

So, one beautiful morning, you launched Merci into watchmaking

Arthur Gerbi

When you’re passionate, you’re often on the internet, on Instagram, etc., all grouped around the same theme. When I saw people of my age with the same passion, who liked the same things, I told myself that something had to be done.

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And since the release of LMM-01?

Arthur Gerbi

I’ve become even more passionate.

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How many watches do you have?

Arthur Gerbi

5, 6... I sell them, I buy them, it changes.

Do you also notice women’s watches?

Arthur Gerbi

I remember all the watches of the people I’ve met.

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